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Alan DeanTurning Property Interest Into Enquiries

GenAssist Digital originally built and supported Alan & Co’s real estate website with a polished property-focused experience designed around listings, enquiries, and lead flow. The project included website structure, content updates, form and thank-you page setup, SSL and email support, cookie consent, and lead flow planning through GHL. After the original build, the client eventually made their own modifications, so the current live website may differ from the original version delivered by GenAssist Digital.

https://alanandco.com.au
Alan Dean site preview

Case study

Alan & Co is a real estate and property-focused brand that needed a more professional website foundation to present listings, build trust, and convert visitors into enquiries. The goal was to create a cleaner digital experience that supported property discovery, contact forms, lead capture, and day-to-day business use.

GenAssist Digital worked on the original website build and support, focusing on structure, usability, and lead flow. The project included refining key website sections, improving page content, organizing navigation, setting up forms, creating thank-you pages, and supporting the contact enquiry process so potential buyers, sellers, and renters could connect more easily.

Beyond the front-end experience, we also assisted with important technical and operational items such as SSL, email delivery, SMTP/Webuzo configuration, Cloudflare DNS coordination, cookie policy and consent setup, map/address updates, and GHL-related lead flow planning.

The result was a stronger real estate website foundation designed to support enquiries, improve the brand’s online credibility, and make the website more useful for property marketing. After the original build and support work, the client eventually made their own modifications to the site, so the current live version may differ from the original design, layout, and structure delivered by GenAssist Digital.

Deliverables

Real estate website design and support
Website structure and page improvements
Forms and thank-you page setup
SSL and email delivery support
Webuzo configuration support
Cloudflare DNS coordination

Project metrics

Website Type: Real Estate / Property Website
Stack: WordPress / Breakdance
Focus: Listings, Enquiries, Forms & Lead Flow
Project Role: Website Build, UX Refinement & Technical Support
Note: Current live website may differ due to client-made modifications.
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