Elektro is the in-house electric scooter brand under the same ownership as Scooteroo. GenAssist Digital’s work for Elektro followed a similar path — starting with website improvements, product presentation, marketing, email marketing, and some Odoo setup support. After the initial engagement ended in February 2024, we were brought back in August 2025 to support day-to-day website updates, ads, campaigns, and ongoing marketing, alongside Scooteroo’s current digital revamp.
Case study
Elektro is an Australian electric scooter brand connected to the same ownership behind Scooteroo, created as their own product-focused e-mobility brand. While Scooteroo serves as the broader retail destination for electric scooters and e-rideables, Elektro represents the brand side — focused on presenting its scooter lineup, product value, and customer trust more clearly online.
GenAssist Digital first supported Elektro during the same period as Scooteroo’s early website and marketing improvements. The work included website refinements, product presentation, marketing support, email marketing, and some Odoo setup to help strengthen both the public-facing brand and the backend workflow behind it.
The initial engagement continued until February 2024. In August 2025, the owners brought GenAssist Digital back to help with their ongoing website, ads, and marketing needs across both Scooteroo and Elektro.
Today, Elektro remains part of the current digital support and revamp cycle, with the goal of making the brand feel more polished, trustworthy, and conversion-focused while keeping it aligned with Scooteroo’s sales, campaigns, and customer journey.
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